Business
Best of BS Opinion: Modinomics vs Manmohanomics is not a zero sum game
Hello, and welcome to the Best of BS Opinion, our wrap of the day's Opinion page. Former finance minister P Chidambaram’s criticism of the…
Tag
Marketing
News
7 ways to run small scale paid tests to validate marketing channels
If you are early-stage and bootstrapped or close to it, every dollar you spend on marketing feels heavier than it should. You know you…
Business
Marketing Access Requires More Than An Agency
Great marketing shouldn’t be a luxury. It should be accessible. That belief has guided my work from day one, and it’s why I built more…
Business
Marketing Works When You Respect Three Rules
I’ve built companies and helped grow almost 6,000 brands. The pattern is clear. Great marketing runs on three simple principles:…
News
Trust Is The Missing Marketing Strategy
Too many brands obsess over clicks and impressions and then wonder why sales stall. The problem isn’t reach; it’s what comes after.…
Business
Great Marketing Is Broken—and I’m Fixing Access
Marketing shouldn’t be a luxury item. Yet for too many brands, that’s how it’s priced, packaged, and delivered. My view is simple: great…
Business
If You Can’t Budget Marketing, Don’t Start
I’ve scaled brands from zero to millions, and I’ve seen the same painful mistake repeat. Companies try to buy growth before they’ve earned…
Business
Marketing Insights From Someone Who's Seen It All
After twelve years in the marketing trenches working with over 6,000 companies, I’ve developed a unique perspective on what actually works…
Business
Why Most Marketing Agencies Fail Their Clients
I’ve never had a good experience with a marketing agency. And I’m not alone. Chances are you’ve worked with several bad ones and maybe, if…
Business
Brand Building: The Foundation of Marketing Success
When we decided to partner Hawke Media with STS, we recognized an untapped opportunity in the brand development space. Great marketing…
Business
Why I Don't Promise Marketing Miracles (And Neither Should You)
Let me be straight with you. If I claimed I could look at your business and guarantee a 10x return without breaking a sweat, you should be…
Business
Why Hawkefest Will Be The Marketing Event of the Year
We’ve all attended numerous marketing conferences over the years—some good, some forgettable, and a rare few that genuinely changed the…
Business
Marketing Simplified: What I Learned From Thousands of Brands
After a decade of building marketing strategies for thousands of brands, I realized something important: marketing doesn’t have to be…
Business
B2B Marketing Isn't About Platforms, It's About People
You’ve heard it, and I have, too — “We need to focus our B2B marketing on LinkedIn because that’s where business professionals are.” This…
Business
Why Hawkfest Is More Than Just Another Marketing Conference
Hawkfest is coming, and I couldn’t be more excited about what we’ve put together this year. As someone who’s attended countless marketing…
Business
CDL, MCL Land marketing Piccadilly Galleria retail podium for sale at lower price of $67.5m
Piccadilly Grand’s retail podium is up for sale for S$67.5 million, at a lower price after an earlier expression of interest exercise…
Business
CDL, MCL Land marketing Piccadilly Galleria retail podium for sale at lower price of S$67.5m
Piccadilly Grand’s retail podium is up for sale for S$67.5 million, at a lower price after an earlier expression of interest exercise…
Business
3 Things to Look for in a Full-Service Marketing Agency
Having the best products or services isn’t enough for your business. The old adage that if you build something, customers will come is an…
Business
Mobile Marketing: Text Your Way to Profits
Mobile marketing is changing the way businesses connect with their customers. With more people using their phones for everything from…
Business
The Guerrilla Marketing Campaign Against Elon Musk
Perhaps you’re an American waiting at a bus stop, in a country not your own, ruminating on the limits of democracy at home. A bus passes,…
Business
Current Entrepreneurial Marketing: What’s Working Now
Small business owners are seeking low-budget yet effective marketing strategies. The idea is to spend as little as possible for the most…
Business
Text Marketing: Mobile Money or Major Fail?
Text message marketing is kinda like the new kid on the block for businesses. It’s cheap, easy, and gets the job done better than some of…
Business
Jaume Ros Uses This Cold Email Marketing Strategy
The digital marketing landscape has undergone significant changes, particularly in how businesses leverage artificial intelligence and…
News
Pantone's 2025 Color of the Year is all about "comfort"
"Mocha Mousse" was announced as the Pantone Color of the Year for 2025, and experts told Newsweek that the hue's familiarity encompasses…