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Inside Swiss Brand Niance’s Science-Backed Longevity Ecosystem
How many times have you opened Instagram or TikTok, watched a creator rave about a new serum, and felt the pull to buy it before you'd…
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Brand
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Stewart Brand on How Progress Happens
In 1968, Stewart Brand, a young hippie who had studied biology at Stanford, co-created the Whole Earth Catalog, a “do-everything-yourself…
News
Popular Tequila Brand Unveils $2,900 Italian Marble Bottle
There's luxury, and then there's luxury by Volcán de mi Tierra, one of the most popular tequila brands with a storied history in Mexico.…
Business
What Is Brand Tracking? Definition, Benefits and Top Companies of 2025
The construction industry is increasingly shifting from traditional word-of-mouth referrals to digital marketing strategies. More clients…
News
Your Brand Needs One Emotional North Star
Every strong brand lives or dies on emotion. As Erik Huberman, I’ve seen founders obsess over fonts, funnels, and features while missing…
Lifestyle
Accor’s Emblems Collection brand launches first property in UK
French hospitality group Accor’s luxury hotel brand Emblems Collection has launched in the UK with the opening of Lucknam Park Hotel & Spa…
Business
Brand Building: The Foundation of Marketing Success
When we decided to partner Hawke Media with STS, we recognized an untapped opportunity in the brand development space. Great marketing…
Business
Building Trust Before Advertising: Why Brand Comes First
In today’s world, starting a company has never been easier. With a few clicks, anyone can find a product and launch it online. But this…
Politics
Israeli fashion brand launches campaign about hunger in Gaza: ‘We cannot use food as weapons’
The campaign lands as conditions facing Gazans after nearly two years of war are gaining attention among Israelis in new ways. (JTA) — In…
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IHG’s Holiday Inn Express hotel brand expands in Nepal
IHG Hotels & Resorts has reached a management agreement with Hotel Eastern Nepal to establish a new Holiday Inn Express & Suites in…
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The Popular Banana Brand That We Might See Less Of
The banana brand Chiquita — think the blue sticker with a woman wearing a fruit-filled hat — ceased its operations in Panama in early…
News
Why Hawkfest Is The Ultimate Brand Gathering
I’ve been in the marketing world long enough to know that most industry events fall into one of two categories: stuffy networking sessions…
Business
Inditex plans to revive budget brand Lefties in France, explore new markets
Lefties previously operated in France from 2009 until 2012. Details regarding the location(s) where the brand will launch in France remain…
Lifestyle
Destination by Hyatt hotel brand to debut in Southeast Asia
Hyatt Hotels has launched its Destination by Hyatt brand in Southeast Asia through a franchise agreement between its affiliate and PT…
Business
Luxury labels ditch steep China discounts to rebuild brand value
Some luxury labels are pulling back from steep markdowns in China, seeking to rebuild an image of exclusivity to lure back wealthy…
Politics
Hong Kong DIY watch brand sets sights on Europe amid Trump tariffs
When Washington announced higher tariffs and the axing of a de minimis rule that allowed for low-value packages from Hong Kong and…
Business
Column: The 'USA' brand was 250 years in the making. It took just 100 days to trash it
Ken Griffin, one of the billionaire donors who’d convinced themselves that President Trump wouldn’t do some things he campaigned to do,…
Business
Nio delivers 53% more vehicles in April following Firefly brand launch
The EV maker officially launched its lower-priced Firefly brand in China on Apr 19, with plans to gradually reach global markets Chinese…
Business
Xiaomi-backed robot vacuum brand Roborock is said to consider Hong Kong listing
Hang Seng Index has fared better than most, rising almost 10 per cent this year, despite an early April slide Robot vacuum maker Beijing…
Business
Footwear brand Skechers pulls annual forecast on trade uncertainty, shares drop
Skechers on Thursday (Apr 24) withdrew its annual results forecast as the Trump administration’s erratic trade policies fuel economic…
News
With Underdog Brand, Jason Kelce Takes ‘Made in the U.S.’ Seriously
Jason Kelce, a mellow mountain of a man, has spent most of his life fretting over offensive snaps. Now, a year into his retirement after…
Business
Cars didn’t arrive after months – so Singapore dealer for China EV brand Neta closed: sources
The abrupt closure of Evology Automobile – the dealer/distributor for China automotive brand Neta – earlier this month happened because…
Business
Investors relieved Musk will refocus on Tesla, but worry about brand damage
Tesla investors breathed a sigh of relief after CEO Elon Musk said he would refocus his attention on the electric automaker, but that…
Business
Tesla profit falls in the wake of brand controversy and tariffs
Tesla is off to a bumpy start this year. The electric vehicle giant’s profit plunged 71% in the first quarter to $409 million as the…