News
Clarence O. Smith, a Founder of Essence Magazine, Is Dead at 92
Clarence O. Smith, who convinced skeptical mainstream advertisers of the power and worth of the Black female consumer market as a founder…
Tag
Advertising and Marketing
Politics
Trump’s Tariff on Cheap Chinese Imports Will Cost Big Tech Billions
The expansion of the loophole for tariff-free shipments of goods nearly a decade ago gave rise to Temu, Shein and other low-cost online…
News
Spotify Paid $100 Million to Podcasters as Creator Wars Heat Up
Spotify has paid more than $100 million to podcast publishers and creators since January, the company told The New York Times’s DealBook.…
Business
Tariff Confusion and Recession Fears Leave Advertisers ‘Paralyzed’
Persuading people to spend money in a time of unpredictable tariffs is proving to be a complicated calculation for the $380 billion…
News
Rick Levine, Who Gave Commercials Cinematic Flair, Dies at 94
Rick Levine, an award-winning television commercial director who brought a big-screen sensibility to the small screen with widely…
News
New England’s King of Couches Relinquishes His Crown
Bostonians like to brag about their celebrities with big personalities — David Ortiz, Mindy Kaling, Mark Wahlberg, to name a few. And then…
News
TikTok Ads Portray App as Force for Good as US Ban Looms
In an emotional advertisement running on Facebook and Instagram over the past month, a young woman, Katie, talks about being diagnosed…
Business
Dr. Oz: How His Millions Collide With Medicare
Dr. Mehmet Oz, the celebrity TV doctor nominated by President Trump to oversee Medicare and Medicaid, has been a relentless promoter of…
Politics
Washington Post Cancels Ad From Groups Calling for Trump to Fire Musk
An advertisement that was set to run in some editions of The Washington Post on Tuesday calling for Elon Musk to be fired from his role in…
Business
Who’s Watching What on TV? Who’s to Say?
Last month, the Golden Globes drew 10.1 million viewers. No, wait, maybe 9.3 million. The very same night, “Sunday Night Football”…
Business
F.C.C. Chair Orders Investigation Into NPR and PBS Stations
Brendan Carr, the chairman of the Federal Communications Commission, informed NPR and PBS this week that he had ordered an investigation…
Business
Inside the $32 Billion Industry Transforming Marijuana
An email obtained by The Times shows that one committee leader, Representative Sharon Wylie, a supporter of the industry, shared a draft…
News
Victor Wembanyama Prepares to Become ‘Genuine’ Face of the N.B.A.
One day last summer, Harrison Barnes, a longtime N.B.A. veteran, was finishing up an off-season workout with Victor Wembanyama, his…
Culture
Netflix Adds 19 Million Subscribers in Final Quarter of 2024
Netflix ended 2024 with 302 million global subscribers and an annual operating income exceeding $10 billion for the first time in the…
News
Instagram Debuts New Video-Editing App, as TikTok Deals With a Ban
For months, Instagram has watched and waited to see what would happen to rival TikTok under a new federal law that would ban the app in…
Politics
How TikTok Evaded a Ban Again and Again, Until Now
In mid-2023, TikTok had just eluded an effort in Congress to ban the video app, the latest Houdini-like escape for the young tech company.…
News
Oliviero Toscani, Driving Force Behind Provocative Benetton Ads, Dies at 82
Oliviero Toscani, an Italian photographer who used images of an AIDS patient and death row inmates to break the boundaries of fashion…
News
TikTok Creators and Brands Are Bracing for a Potential Ban
The impending disappearance of TikTok, one of the most popular social media apps in the United States, has sent marketers, agencies and…