Jollibee’s cafe-buying spree brews a showdown with startups
JFC has long served brewed coffee in Jollibee and its other fast-food outlets, but it had no dedicated coffee brand until it began acquiring them
THE scent of butter and coffee drifts onto High Street Cafe, a food hall located in Metro Manila, Philippines. Inside, bakers stack croissants and kouign-amanns as baristas fire up espresso machines.
A month in, Tiong Bahru Bakery’s first outpost outside Singapore is buzzing. The crowd? Young, well-heeled, and eager for the flaky pastries served on blue and teal ceramics.
Behind the bakery sits a familiar sight – an outlet of Jollibee, the Philippines’ largest fast-food chain famous for its Chickenjoy fried chicken.
What do these food and beverage brands have in common? They share the same parent firm.
Valued at US$4.5 billion, Jollibee Foods Corporation (JFC) has made some notable moves into the cafe scene lately.
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